Heros of the graphic design world

The designers that i most admire and every time i see a piece of work by them i feel almost blown away by the simplicity of their solution.

First and foremost is Erik Spikermann, for me he is shares the perfect idea of what graphic design should be, it should make your life easier without you knowing it exists. He proved this with his overhaul of the Berlin U-Bahn signage system.

Secondly is Stefan Sagmeister, he represents for me the fact there are no boundaries for designers, and this i think is one of the most important things to remember about original design.

Also Massimo Vignelli and Wim Crouwel, arguable two of the great masters of design in 20th & 21st century are a big influence on me